With the aim of bringing in efficiency to key operating parameters, Tubes M&S launched the Zero Error Forever (ZEF) campaign in the month of November, 2010. All Sales offices across India competed against each other on following five parameters which form the foundation of ZEF.

• Pricing accuracy
• Correct Payment Terms
• Correct feeding of Delivery due Dates
• Zero Overdue Outstanding
• CForm collection on time

And THE WINNERS are Results after the first 2 months of the program were as follows:

1. Pricing – Spartans (PT team in North)
2. Payment Terms – Southern Superstars (team Bangalore)
3. Delivery Due Date Performance – Precision Warriors (PT team in South)
4. Outstanding and Overdue – Spartans (PT team in North)
5. C-Forms – Mumbai Superbhais (team Mumbai)

The Overall Winner based on the performance were Spartans (PT team in North)

In continuation with the initiative of being a market leader in the Tubes industry and to evolve the concept of customer centricity, Tubes SBU launched a unique customer connect program 'RISHTEY' from 1st. of Dec 2010 which would encompass the entire workforce of the SBU and bring them closer to the customer. This program was launched with special preview for all officers and UCMs of Tubes SBU on 26th Nov 2010 at Jamshedpur in presence of Executive-In-Charge-Tubes and Chief Marketing & Sales-Tubes.

'Rishtey', as the name suggests is aimed to build stronger bridges of win-win relationship between the entire workforce of the strategic business unit with customers through 'theme' based events to be conducted on a monthly basis. The theme for Dec 2010 and Jan 2011 turned out to be “Know your customer” and as the program goes ahead their will be more themes revolving around 'Due date performance', 'Complaint resolution', 'Customer satisfaction' etc.

During the 'theme months', SBU plans to invite key customers to Jamshedpur Works for interaction with work force as well as conduct various interactive and informative events which will enable workforce to develop customer centric culture and achieve greater customer satisfaction.